Founder of the_EYOB (Embrace Your Own Beauty), André L. Villa,  simply states his and the non profits mission statement as such-

To educate the public about perceptions of beauty and body image and to promote self-esteem and acceptance by eliminating body-shaming, prejudice and discrimination.

To provide this education through workshops, lectures, events, written, audio and video materials, training, conferences and other media formats as well as through utilizing social media channels and website(s) to provide studies, facts, statistics and motivational materials.

To engage in social justice and other activities focusing on women, girls and the disadvantaged, by sending out trained representatives, motivational coaches and teachers to raise social consciousness in order to reduce discrimination, bullying and inequity due to body-type, gender, age, race, class and culture.

A 35′ tall elm tree will be planted on the 6th floor jutting up and above the roof line, creating multiple zones of open and outdoor space, and engaging the both private and public roof gardens. A skip stop elevator/vertical transportation system allows for the common stair well not to be so common anymore. This will allow opportunities for personal and impromptu interactions that might not otherwise happen the confines of the standard elevator system.